Event booking software – Features, pros, and top options

Event booking software – Features, pros, and top options

Aaron Walker

Organizing big events like concerts, football matches, or inauguration ceremonies brings several logistical challenges. A large number of people has to be managed, and several variables need to be factored in. Understandably, handling large events can be too much for a single person or even a group. To make things simpler, event managers and organizers can use booking software. This tool provides event organizers with various features and benefits in event management.

Features and uses of booking software for events

1. Interactive floor plans and 3D tours
This software feature enables event planners to attract customers and potential future clients by showcasing event venues. Specialized software tools provide businesses with the necessary templates to facilitate the creation of plans and diagrams. Users can build customized designs of any scale, from table setups, room diagrams, and floor plans to seating charts.

Customers can be given amazing 3D tours of venues to see what the event site will look like on the night of the event. These tours are often why customers get excited about visiting certain events.

2. Customer booking portals and payments
Customer portals on booking websites allow customers to self-book for specific events. A booking software tool enables the creation of such a portal, which lets clients and external event planners digitally view and reserve available slots.

The software tools also let businesses create an online payment portal for their clients. These portals allow clients to make digital payments to visit concerts and other events by integrating secure payment gateways into banking sites. Clients can make payments through several avenues (cards, net banking, etc.).

Benefits of booking software for events

1. Better information management
Event booking tools record all client data in a secure database. This is a much more systematic way of booking events than using registers and handwritten files for information collection. Organizers who use event booking software tools can access these databases to learn the number of people attending the event, their identities, and their contact information.

2. Secure money management
The ticket money generated from big events like concerts runs into several thousands (if not millions) of dollars. Naturally, more than an appointed person and conventional money registers are required to store and manage all the money collected from the ticket sales of massive events. This is why booking software for events comes with secure payment and transactional gateways that redirect all the digitally collected money into the accounts of the event organizers or the authorities in charge of collecting the event money.

Popular booking software tools for events
There are a host of efficient tools that get the job done when it comes to event booking and management requirements. Some of the popular options include EQUP, Wix, SignUpGenius, Cvent, HoneyBook, Ticket Tailor, and Tripleseat Event Management Software.

Most of these even booking software tools offer a host of important features, including venue sourcing, attendee engagement tools, event marketing, QR code lead retrieval, and event analytics. Organizers can choose one depending on the type of events they normally host.

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